The forum goes deep into the coffee industry, revealing the common “market pain points” in the industry, making a detailed analysis of the closed loop private operation for the enterprise management structure.From online scenarios to offline scenarios , the forum interprets the coffee industry track from different angles. Venture capital industry leaders accurately analyze the coffee industry trends, focusing on brand building , publicity growth, and fostering realization of brand public relations value. With new plans and trends shared by brand enterprises, a sense of ceremony and public experience is established, and direct interaction with the audience is created. Brand exposure is increased. Attention of the media is attracted, as a result of highly specific concentration of information in the exhibition and concurrent events.

Starting from the port of Xiamen, along the Belt and Road and the Coffee Belt, coffee beans from the world’s biggest coffee-producing regions will be on display in Xiamen Coffee Fair, featuring buyers and suppliers from home and abroad, creating an international trading platform for green coffee beans, and also a “business card”for the Egret Island.

Developing buyers from business scenarios including offices, hotels, 4s stores, supermarkets, internet cafes, online shopping malls, gift box procurement, cultural and creative industries, achieving spot buying for the whole industry chain. The exhibits cover coffee products, green coffee beans, coffee equipment, coffee packaging and design, shop decoration, investment and business alliance, baked food, raw materials, IP licensing, franchising etc. 

Launched jointly by the organizing committee and cafes from 9 cities in Fujian, igniting the whole city’s coffee craze through on-line and off-line linkage, fulfilling the function of exhibition and promotion and publicity, forming continuous exposure, fostering further growth of exhibitors’ brand profile and influence.